Fiat Chrysler Rolls Out New Logo, Adopts New Name

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Fiat’s board of directors has adopted a new name, new logo, and new charter as it completes the take over of the Chrysler Group.

The board elected to establish Fiat Chrysler Automobiles N.V., which will be chartered in the Netherlands, as the parent company of the Group. FCA’s common shares will be listed on stock exchanges in New York and Milan.

Fiat Chrysler Chief Executive Officer Sergio Marchionne said the Chrysler and Fiat automobile groups will see relatively little change in their day to day operations.

However, everyone will see a pronounced change with the company’s new logo. Shaded in a blue reminiscent of Chrysler’s old badging, the logo features the initials of the new company, FCA, with the name Fiat Chrysler Automobiles underneath.

The changes announced following the directors meeting are momentous as they underscore Fiat complete takeover of the Chrysler Group in the wake of a $4.35 billion purchase of the 41.5 percent of the Chrysler shares that had belonged to the United Auto Workers VEBA trust.

As expected, FCA is expected to be resident for tax purposes in the United Kingdom, but this is not expected to affect the taxes payable by Group companies in the jurisdictions in which their activities are carried out. 

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