Consumers Give Mixed Messages In Survey Of Latest Vehicles

Automakers are intent on entering the connected world, loading their latest vehicles up with high-tech features such as 4G WiFi hotspots, voice-operated navigation, and even infotainment systems that can read out Facebook posts. But while these may appeal to young, tech-savvy shoppers, other buyers question the benefits, according to a new report by J.D. Power and Associates.

The quality consultant’s latest Automotive Performance Execution and Layout (APEAL) study finds that, on the whole, car buyers are slightly less pleased with the new cars, trucks, and crossovers they are being offered this year. But the survey of recent buyers did find gains in owner satisfaction when it comes to improvements in vehicle fuel economy. Buyers are much more ambiguous about high-tech additions to their new vehicles.

Porsche was the highest-ranked brand in the latest study, while Hyundai delivered a surprise by landing the top spot among mainstream brands.

The findings of the latest study echo the results of the 2014 J.D. Power Initial Quality Survey, or IQS. That report actually saw a decline in automotive quality this year. The reliability of traditional mechanical components, such as engines and transmissions, actually improved, but new vehicle owners reported a growing number of "problems" with their navigation and infotainment systems.

The latest report finds that motorists are particularly pleased by the rapid gains the industry has been making in delivering better fuel economy. They’re also excited by improvements to automotive interiors. That’s become a competitive industry battleground, even economy cars outfitted with the sort of soft-touch fabrics and chrome and wood-like trim that once was a hallmark of much more upscale vehicles.

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