J.D. Power Tool Helps To Standardize Recall Data

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In response to the number of vehicle recalls, technical service bulletins and complaints continuing to set records each year, J.D. Power developed a new application to help auto industry professionals analyze vehicle safety data more efficiently. The company launched what it has dubbed SafetyIQ, an online application that can integrate National Highway Traffic Safety Administration information with their automotive data. Purportedly, the results are all searchable by vehicle make, model, year, age, and component.

J.D. Power highlighted that SafetyIQ is updated daily with the latest data on recalls, technical service bulletins, customer complaints, and investigations. All data is standardized through an interface, allowing auto industry professionals to spot trends, develop benchmarks versus competitors, and prioritize areas of focus.  

The application also can track completion and overall recall rates to provide an industry-wide view of vehicle safety-related data. Company representatives pointed out the information is particularly valuable for data on vehicles more than three years old, which typically receive the highest volume of complaints and may have fallen off the radar of manufacturers because they are no longer under warranty. 

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