As 2010 quickly comes to a close, it is already time to turn an eye to 2011. How will you spend your time and resources to attract business in the new year? Are NAFA and the I&E part of your budget plans?
NAFA's I&E will be traveling to the Queen City of Charlotte, North Carolina, and it will be an ideal venue to promote your products and services to the NAFA membership base. According to NAFA's research data, 85 percent of attendees recommend/specify or have purchasing authority. Where else can you get direct access to so many decision makers? So plan now to take advantage of the many sponsorship and exhibiting opportunities available to you.
Also, have you seen the new enhancements to the Affiliate Resource database? Affiliates can now update their profiles on the NAFA website and volunteer to be subject matter experts. After you log-in, click on the profile button that will direct you to the Member Services area. From here, proceed to the member section and select the "Product & Services" button. Now you are able to "Add New" descriptions. From the list, scroll down to the subjects that begin with "Volunteer" and check the boxes you want added to your profile. Now you are a resource to be called upon for that subject area. It really is that simple!
Have a great rest of your 2010 and I look forward to seeing you in Charlotte in 2011!