Bridgestone Americas Tire Operations Announces Price Increases

Bridgestone Americas Tire Operations (BATO) announced price increases in the United States across several of its divisions on November 1. The divisions include consumer replacement; consumer original equipment; truck and bus;agricultural; and off road.

Beginning Nov. 1, 2010, Bridgestone, Firestone and associate brand passenger, light truck, medium truck, bus, agricultural, and off road tire prices increased up to 8 percent.

"We continue to face a number of market pressures including increased costs for energy, transportation, and raw materials, resulting in the need for this price increase," said Eduardo Minardi, BATO Chairman, CEO and President. "While we are always working to balance costs and deliver a premium package of value to our customers, we have reached a point where we must respond."