GM Is World's Biggest Automaker Once Again
General Motors is back on top as the world’s biggest automaker, outselling Germany’s Volkswagen and Japanese Toyota to reclaim the crown it surrendered in 2009 after declaring bankruptcy. The U.S. giant sold 9.03 million vehicles globally in 2011, up 7.6 percent from a year ago, as it cashed in on a recovery in the North American market which delivered a 11.4 percent sales jump to 2.9 million.
The carmaker also posted strong results elsewhere, with European sales up 4.4 percent and 3.9 percent in South America. Its best-selling marquee Chevrolet posted record sales of 4.75 million units, making up almost half of the global total. The results marked GM's sharp U-turn from near demise in 2008, when the global financial crisis forced it to turn to the U.S. government for a bailout.
In June 2009, it filed for bankruptcy which allowed it to change labor contracts and dump brands, dealers, workers, and plants in the process. It emerged from bankruptcy much leaner and more focused, and in November returned to the stock exchange in a share offering that raised a massive $23.1 billion, helping it to pay back half of its government debt.
As GM's fate began to change for the better, its Japanese rival Toyota, which had roared ahead during GM's difficult years to take top spot among the world's biggest automakers, began to see woes piling up. In the last two years, the Japanese giant suffered the double whammy of massive vehicle recalls and then last March's devastating earthquake and tsunami in its home country.
Reputed for its well-made family sedans, Toyota's reputation took a dent in 2010 when it was forced to recall more than nine million cars in the world over diverse technical problems, including alleged defective braking systems. The year 2011 brought an earthquake and tsunami in Japan that badly hindered production for several months in the archipelago and abroad. Floods in Thailand at year-end added to its problems, as factories in its key southeast Asian manufacturing base were disrupted.
As a result, its 2011 sales including for luxury brand Lexus, fell to 7.0 million units, down 6.0 percent, according to provisional data released at the end of December. Including the Hino and Daihatsu units, Toyota's overall sales came in at 7.9 million units. If confirmed, the firm would be relegated to third place, behind Volkswagen.
The German giant which owns brands including Audi, Seat, Skoda, Bentley, Bugatti, and Lamborghini has said it sold 8.15 million vehicles during the year, up fourteen percent from 2010. It is aiming to become the biggest automaker by 2018. But Toyota is planning to give both its rivals a run for their money, with a sales target for Toyota and Lexus vehicles of 8.48 million vehicles in 2012 and nearly nine million by 2013.