Scott Keogh Named Audi Of America President
Scott Keogh has been named Audi of America President effective immediately. Keogh comes into the job with experience of six years as Chief Marketing Officer at Audi of America. In that position, he led all product planning for the U.S. market in addition to marketing and advertising campaigns that helped Audi of America achieve new levels of consumer awareness.
Keogh helped steer the introduction of Audi TDI clean diesel technology to the U.S. market by positioning it as a social cause rather than an engine variant and developed the strategy to re-introduce RS performance models, including the new RS 5 coupe coming to dealerships this year, to the American premium sports car segment. Keogh also advocated for the return of the iconic Audi allroad, as part of a strategy that has resulted in fourteen new Audi model launches for American consumers since 2006.
The brand has established sales records over the past seventeen consecutive months, culminating in an all-time annual record of 117,561 premium performance models sold nationwide in 2011. That topped the previous annual sales record of 101,629 vehicles sold in the U.S. market just one year earlier.
Audi of America has shown momentum across its businesses. Consumer awareness and consideration are at an all-time high level thanks to marketing and media activities. Parts and Accessories sales reached record levels in 2011, and are poised to eclipse those results in 2012. Certified pre-owned sales achieved record numbers in 2011, as well.
As the next Audi of America President, Keogh replaces Johan de Nysschen who led the organization over the past seven-and-a-half years in an Audi career that spanned nearly twenty years.