Video: Top 10 Automobile Commercials From The Past 25 Years Announced At 2013 Detroit Auto Show



The One Club, sponsors of the prestigious One Show awards, which recognize creative excellence in advertising, announced the top ten automobile commercials from the past 25 years at the 2013 North American International Auto Show in Detroit.

Held in the new Cobo Atrium, the special presentation showcased and awarded the ten best auto commercials, selected from over sixty award-winning entries, and juried by a panel of over seventy top advertising creatives and journalists.

"Historically, some of the best work in advertising has been created for automotive clients," said Yash Egami, Editor-in-Chief at The One Club. "The storytelling and production values of these ten commercials shows creativity at its finest. We’re honored to be a part of the Detroit Auto Show where we can showcase some of the most memorable ads from the past 25 years." 

The Top Ten Winners are as follows (click title to view video, where available):

1. "Grrr" - Wieden+Kennedy/London and Honda - 2004

2. "Cog" - Wieden+Kennedy/London and Honda - 2003

3. "The Force" - Deutsch/Los Angeles and Volkswagen - 2011

4. "The Hire" - Fallon/Minneapolis and BMW - 2001

5. "Sheet Metal" - Goodby, Silverstein & Partners/San Francisco and Saturn - 2002

6. "Born of Fire" - Wieden+Kennedy/Portland and Chrysler - 2011

7. "Toys" - TBWA\Chiat\Day/Los Angeles and Nissan - 1997

8. "Lamp Post" - BMP DDB/London and Volkswagen - 1998

9. "Milky Way" - Arnold Worldwide/Boston and Volkswagen -1999

10. "Snow Covered" - Bozell Worldwide/Southfield and Chrysler/Jeep - 1994