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    Featured in Advisor Today | More from the Current Issue of AT | AT Asks!
Allianz Life of North America
Featured in Advisor Today

Branding is an important first step in acquiring the high-quality prospects you are looking for. Read more…

OneAmerica
More from the Current Issue of AT

Frank Della Penna's positive mental attitude empowered him to become a most valuable player in the financial-services industry. Read more…

It is all about helping state associations improve the strength and effectiveness of their advocacy efforts. Read more…

Do you know anyone who possesses these outstanding qualities? If you do, now is the time to submit his or her name for the John Newton Russell Memorial Award. This is the industry’s highest honor. Read more…

AT Asks!

• Volunteer in the market you wish to target.

• Understand the cultural specifics of each group you are targeting.

• Understand the group’s unique financial goals and marketing preferences.

• Diversify your staff.

Answer the question at advisortoday.com