The Millennial Effect in the Jury Box September 18  -  10:00 a.m. CT  -  CLE Hours: 1.5 This presentation focuses on generational differences and the changing face of our jury pools. With millennials representing a large portion of our jury panels, attorneys and paralegals will be forced to reconsider their communication strategies during trial. Pre-trial jury research is a powerful tool to assist trial teams in better understanding what facts of their case resonate. The presentation will begin with a review of the defining characteristics of each generation with a focus on millennials, to be followed by a discussion of the various types of jury research that can be utilized and strategies for engaging with millennials to make them an advocate in the deliberation room.