Marketing Committee Highlight
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PURPOSE
Share NAWIC’s Story
-Sharing historical content on national platforms helps identify patterns that lead to success
-Deeper appreciation for our origin and mission
Unite NAWIC’s Stories
-Continuity and shared purpose, common vision
-Foster community between National, Regional, and Local NAWIC chapters
-Showcase success stories and highlight contributions to the AEC Industry
Be a Character in Other Organization’s Stories
-Positive impact on the lives and careers of women
-Serve as role model for other professional organizations
-Encourage collaborative efforts to drive WIC growth
2023-2024 COMMITTEE GOALS
Chapter Outreach
-Build rapport, monthly Marketing Committee Meeting with Regional and Local Chairs
-You tell us what you would like to see featured, what webinars can we provide?
-Surveys for content feedback / webinars
-How can we support you?
Strengthen Internal Collaboration and External Partnerships
Social Media: Increase brand recognition and audience/member engagement
-3-month look-ahead, share with regional chairs
-Monthly reshare from Regional/Local Chapters
-Input from Regional Chairs to achieve national recognition of brand
Strategic Partnerships:
-What platforms are upcoming?
-Who are key industry talents we can highlight/ share resources with?
-What are other national, female-focused groups doing, how can we share resources?
How can you deepen our message? How can you support?
-Reshare NAWIC National, Regional, and Local Social Media posts
-Interesting story, fact, or picture – share with the world!
-Submit Your Own Content
-Email mmusial@mmccontractors.com
-Share to us via DM on socials
-Nominate notable marketing members/chapters
-We want to see her win!
-Follow our social media accounts
