nesae eNews

By GrowthZone AMS 
 
The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories inspire people to take action. They activate the imagination and engage emotions. A story activates parts in the brain that can make a listener turn the story into their own experience.
 
An authentic story from your associaation can improve trust, which can have a great impact on your membership numbers and the bottom line. Let’s look at the social media tools that let us do just that.