Put Marketing at the Core of Your Growth Strategy
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HBR
Companies that put marketing at the core of their annual growth strategy consistently outperform the competition, according to recent McKinsey research. For example: "Both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%)."
If you aren't utilizing marketing strategies to your benefit yet, here are some ways you can hit the reset button.
