NPMA Marketing to Membership (M2M) Committee Completes 2018 Survey

In an effort to best gauge what the biggest challenges and opportunities are in our industry, the NPMA M2M committee conducted a survey to evaluate what types of existing benefits are being utilized most and how members interact with the association via print and electronic newsletters and through the website at www.npmapestworld.org. Results of this survey demonstrated that:

• The industry’s biggest challenge is Employee Recruitment & Retention
• Most utilized member benefits:
  • MyNPMA Open Forum
  • Online Learning Center
  • Mobile Field Guide
• The preferred form of communication is via email, with ePestWorld being a popular source to receive industry news.

“The most important value of being a member of NPMA is the Networking. You are not alone in trying to run a pest control business. There are always resources available on nearly every topic. I have used NPMA as a resource for Technical Questions, Advertising Resources, Model Contracts, Human Resources, Training and more. I would not be able to do what I do without the support and resources of NPMA.”
-Mike Bullert, Big Time Pest Control