The November/December 2019 issue of PestWorld Magazine is On the Way
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The November/December 2019 issue of PestWorld magazine is now out. The magazine looks at Managing Customers, with the following features:
Targeted Marketing
Gearing your marketing message based on your target generation is key to an effective marketing campaign – completely ignoring one channel may mean you miss out totally on an entire generation.
Raising the Bar On Customer Service
Building that loyal customer base takes more than just offering the right service at the right price – it requires creating an excellent experience that meets most, if not all, of a customer’s expectations.
Dialing Up Digital Sales
In today’s ever-evolving digital age, on-the-go customers expect service providers to have more than a simple online presence – they want information at their fingertips, an array of communication options and an elevated experience.
The issue also includes articles on Generation X, QualityPro Consumer Relations Standards, and more.
Also, check out our PestWorld magazine website, where you'll find current and archived articles, as well as exclusive online-only content!