PPMA Digital Ad Campaigns Yield Over 9.7 Million Impressions in February

TikTok ad campaign garners 20% increase in followers

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the value of partnering with a pest control professional for their homes and businesses.

To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared their Q1 social media advertising campaigns have been gaining steam. In February, the timely digital campaigns captured an impressive 2.9 million impressions across Facebook, YouTube and TikTok – an 81% increase compared to January’s performance! The group’s TikTok engagement campaign generated a nearly 20% spike in PestWorld’s TikTok followers since last month. Lastly, PPMA’s content syndication campaign amassed over 6.8 million impressions, successfully driving consumers to PestWorld.org as well as their many microsites, including OutOfSight.org.

To learn more about PPMA and its consumer programming, contact cmannes@pestworld.org.