PPMA’s AI Research Unveils Consumer Conversations About Rodents Up 504% in February

Consumer engagements around the topic of stink bugs also saw a staggering increase at 443%

To keep a pulse on consumer pest concerns, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, uses Artificial Intelligence to accurately assess public opinion on a given topic by generating randomized, controlled samples of the population through online media and using text analytics.

In its most recent PPMA Update, a monthly newsletter shared with investors, they shared their February results. With the widespread winter storms across most of the United States, it came as no surprise that rodents saw the highest increase in engagement out of any other core pest in February at 504%. Engagement around the topic of stink bugs also saw a staggering increase at 443% in February. Notably, there was a stark increase in engagement on the topic of groundhogs in Pennsylvania at 4,876%, mice in Georgia at 1,063% and squirrels in Tennessee at 698%. In the context of health and the home, the U.S. population saw a significant increase in engagement on rodents (567.3%), mites (343.2%) and fleas (35.7%) from the previous month.

To learn more about PPMA and its consumer programming, contact cmannes@pestworld.org.