PPMA PSA Airings Generate Over 31 Million Impressions in April

2022 PSA program garners over 8,000 new TV and radio airings in the month

To educate consumers on the serious threats pests pose to public health, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share this important health messaging with Americans. 

In its most recent PPMA Update, a monthly newsletter shared with investors, they reported their April PSA program results. April brought in over 8,300 new TV and radio airings resulting in over 31 million impressions. PPMA’s campaigns are continuing to receive strong broadcast support across the U.S. with several campaigns currently running in market. Their most recent spring distribution of their “Sick Day” and “Symptoms” PSAs produced particularly strong results across radio and TV with 1,465 airings last month, contributing over 3.6 million impressions. Their fall 2021 distribution continues to see strong airings with another 1,400 airings and 17.7 million impressions added in April.

Fox News and Fox Business Network continue their support of PPMA’s campaigns and stations in many of the top media markets have also continued to air our spots, including stations and affiliates in New York, Los Angeles, Philadelphia, Chicago, Detroit, Washington, D.C. and other areas nationwide. This past month also brought in new TV and radio station placements in Miami, FL and Portland, OR.