PPMA’s Paid Campaigns Yield over 28.5 Million Impressions in September

Ad campaigns on social media and solid content syndication strategy drives results

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the threats posed by pests and the value of partnering with a pest control professional for their homes and businesses.

To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared its Q3 digital advertising campaigns yielded over 6.5 million impressions as folks engaged with strategic content around mosquitoes, stinging insects, spiders and ticks, among other pests. In addition to promoting PPMA’s expansive library of resources to the public, these campaigns drove valuable traffic to PestWorld.org. To further boost website traffic, PPMA launched its fall and winter content syndication campaign just as its summer campaign wrapped up. Together, these seasonally-focused advertising efforts collected more than 22 million impressions.

To learn more about PPMA and its consumer programming, contact ppma@pestworld.org.