PPMA’s Paid Campaigns Yield Over 57.9 Million Impressions in December

Paid social campaigns and content syndication strategy provide exceptional results

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the threats posed by pests and the value of partnering with a pest control professional for their homes and businesses.

To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest, YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared its Q4 digital advertising campaigns delivered over 9.3 million impressions in December as folks engaged with strategic content around winter pest threats. In addition to promoting PPMA’s expansive library of resources to the public, these campaigns drove valuable traffic to PestWorld.org. To further boost website traffic, PPMA continued their content syndication campaign which added 48.6 million impressions.

To learn more about PPMA and its consumer programming, contact Jim Fredericks jfredericks@pestworld.org.