@PestWorld Organic Social Media Impressions Up 72% YoY
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PPMA launches @PestWorldOfficial Instagram Profile
The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, has developed a strong presence on social media over the years to educate the public about the value of partnering with a pest control professional to help protect their health, homes and businesses.
Social media channels like Facebook, Twitter, TikTok, Pinterest and Instagram are forms of shared media which allows PPMA to craft its own messaging and communicate directly with curated and engaged audiences. In its most recent PPMA Update, a monthly newsletter shared with investors, PPMA shared that its @PestWorld consumer-facing social media properties garnered over 815,500 organic impressions in February - that’s a 72% increase YoY. Content on the pages highlighted seasonal pests including spiders, termites and cockroaches. On TikTok, there was high consumer interest in a silverfish video, which now has nearly 230,000 views and counting!
PPMA also shared the launch of PestWorld’s new Instagram profile @PestWorldOfficial! On the platform, they’ll be sharing fun and timely pest-related Reels video content and engaging with a new audience. Check out the profile, share these Reels on your profiles and give it a follow if you haven’t already!
To learn more about PPMA and its consumer programming, contact Jim Fredericks jfredericks@pestworld.org.
