According to findings from PPMA’s 2018 Bugs Without Borders survey released last year, the risk of bed bug infestations continues, with 97 percent of respondents reporting they treated for bed bugs the previous year. That number is significantly higher than 16 years ago, when only 25 percent of pest control professionals reported treating for bed bugs the year prior. What’s more, 62 percent of respondents surveyed believe bed bugs are the most difficult pests to control, highlighting the inefficacy of do-it-yourself methods and the importance of hiring qualified professionals. PPMA is encouraging industry members to join the cause with the launch of various media relations and social media campaigns, including devoting their company social media pages to bed bugs throughout the week and using the hashtag #BedBugWeek on Facebook, Twitter and Pinterest. PPMA Members can access the toolkit here.