The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, leads the charge on educating Americans on the threats posed by pests and the importance of working with a pest control professional through its consumer media relations efforts.
In its most recent PPMA Update, a monthly newsletter shared with investors and supporters, the group reported August media coverage highlights, which included an exciting placement on LX News, where NPMA provided insight on how climate change can impact pest populations. The video also appeared on twelve other NBC-owned sites, including KNBC-TV Online, WMAQ-TV Online and WNBC-TV Online. Additionally, the video was featured on LX’s Peacock channel and Comcast Xfinity for streaming.
PPMA also shared its bi-annual Vector Sectors™ list with their media contacts this month! This resulted in a placement in the Times of San Diego which highlighted their predictions for the summer. This article also picked up by News Break. NPMA appeared on The Weather Channel to discuss the summer Vector Sectors™ list and weather’s influence on pest populations.
NPMA was also featured in an article on the Austin American-Statesman Online about increased rodent populations in Texas. The article appeared in the print edition of the Austin American-Statesman as well.
PPMA also worked throughout the month to educate consumers on the invasive spotted lanternfly. Information from the NPMA on spotted lanternflies was included in two articles from NJ.com, one focusing on identification and the other focusing on the origin of this invasive pest. The second article was picked up by LehighValleyLive.com and MLive. Additional coverage this month included articles on WXIA-TV Online, PennLive.com and the print edition of The Patriot-News.
To learn more about PPMA and its consumer media efforts, contact cmannes@pestworld.org.