New live action "Hide and Seek" PSA set for release in June
To inform consumers about the serious health threats posed by pests, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share this important health messaging with Americans.
In its most recent PPMA Update, a monthly newsletter shared with investors, they reported on their February PSA results, which brought in over 8,000 new TV and radio airings resulting in over 43 million impressions worth an estimated $2.3 million in media value. PPMA’s recent campaigns, such as the Fall 2022 distribution of their “Hindsight” PSA, continue to make further strides with stations, contributing 2,636 airings and over 25.5 million impressions in February.
National networks including Fox News and Fox Business Network, as well as different regional networks, are helping to drive the increase in impressions and media value for this year thus far. Overall, February 2023 results are running higher across all metrics when compared to February 2022. PPMA expects the results to grow further as its spring 2023 distribution begins to hit the airwaves.
PPMA is also in production on its new, live action PSA called “Hide and Seek,” which is set for release in June 2023. The spot focuses on a lively and energetic game of hide and seek while children run around a property and hide in areas also known to harbor pests. The voice-driven narration will deliver key health information related to pests including termites, ticks, mosquitoes, rodents and cockroaches. It will encourage viewers to seek more information at PestWorld.org.
To view PPMA’s full PSA Library, please check out its playlist on YouTube.