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To inform consumers about the serious health threats posed by pests, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share important health messaging. In its most recent PPMA Update, a monthly newsletter shared with investors, they reported their August PSA results: 8,048 new TV and radio airings which resulted in nearly 42 million impressions, worth an estimated $2.5 million in media value. Additionally, their new live-action PSA “Hide and Seek” has been gathering momentum across radio and TV stations, yielding 2,494 airings and 5.8 million impressions in August.
To view PPMA’s full PSA Library, please check out its playlist on YouTube.