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The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared their September campaign results. Digital advertising campaigns across Facebook, Instagram, YouTube and Pinterest garnered over 5.9 million impressions as individuals engaged with targeted content highlighting timely pest issues and prevention tips. To further enhance traffic to PestWorld.org, PPMA also utilized a content syndication campaign focused on fall pests which accumulated more than 45.5 million impressions.
To learn more about PPMA and its consumer programming, contact Jim Fredericks jfredericks@pestworld.org.