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The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, has developed a strong organic presence on social media over the years to educate the public about the value of partnering with a pest control professional for to protect their health, homes, and businesses. In its most recent PPMA Update, a monthly newsletter shared with investors, PPMA shared that, in the wake of the bed bug outbreak in Paris, the group took a proactive approach and rode the wave of this trending topic across their social channels. As a result, their famous bed bug-hatching video was re-posted to TikTok and generated over 2.6 million views and 64.5K likes.
To learn more about PPMA and its consumer programming, contact Jim Fredericks at jfredericks@pestworld.org.