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To inform consumers about the serious health threats posed by pests, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share this important health messaging with Americans. In its most recent PPMA Update, a monthly newsletter shared with investors, they reported the results of their recent Connected TV (CTV) PSA campaign. Their latest PSA “Hide and Seek” ran for three months on various streaming services, including Apple, Disney, Roku, Philo, ABC News, and more. Over that period, the campaign gathered more than 657,000 views from 431,000 unique users. Additionally, the view-through rate, percentage of times the PSA was played to the end, was 98.93%, well above the industry average of 89%.
To view PPMA’s full PSA Library, please check out its playlist on YouTube.