TikTok ad campaign garners 20% increase in followers

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the value of partnering with a pest control professional for their homes and businesses.

To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared their Q1 social media advertising campaigns have been gaining steam. In February, the timely digital campaigns captured an impressive 2.9 million impressions across Facebook, YouTube and TikTok – an 81% increase compared to January’s performance! The group’s TikTok engagement campaign generated a nearly 20% spike in PestWorld’s TikTok followers since last month. Lastly, PPMA’s content syndication campaign amassed over 6.8 million impressions, successfully driving consumers to PestWorld.org as well as their many microsites, including OutOfSight.org.

To learn more about PPMA and its consumer programming, contact cmannes@pestworld.org.

The NPMA Impact Awards for Women in Pest Management honor and celebrate exceptional women at all levels within the pest management industry. NPMA is actively seeking nominations of women across the field, in any role, including management, technical/service, sales, or office. Recipients will be honored at NPMA’s Women’s Forum, May 3-5, in Nashville, TN and nominations will be accepted through Friday, April 8.

Presented by NPMA's Leadership Networking Community, the NPMA Gives Award recognizes NPMA member companies that have showcased commitment to their communities through their dedication and participation to community service projects. To review judging criteria and eligibility, visit this page.

NPMA Vice President of Public Policy Ashley Amidon travelled to Charleston WV recently to join a meeting organized by WVPMA to lobby the Governor against signing WV HB 4644 into law. This bill would allow anyone to apply pesticides commercially without any training, a businesses license, or any registration with the state, and will pose serious challenges to public health protection. WV SPAR Nick Raschella has been instrumental in leading the WVPMA efforts to fight this bill, but unfortunately despite emails, calls and letters, the bill has passed both chambers and is now with the Governor. Multiple WVPMA and NPMA members were on hand to join the meeting, where the Governor’s office was urged to veto this bill. The Governor has until March 30th to sign or veto all bills, so NPMA will continue to provide support to the WVPMA during this time as we continue to advocate for a veto.

Join men and women from across the pest control industry for this phenomenal event designed to leave you inspired, empowered, and invincible. Programming includes sessions on company culture, employee engagement, leadership development, and more. Along with ample opportunity for peer discussions on critical topics, networking, and social activities, the Women’s Forum is your opportunity to learn about creating an inclusive environment and recognizing the contributions of all stakeholders.

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Do you need a way to communicate with your customers on seasonal pest issues and direct them to your business?  Then look no further than the Pest Gazette!  A cost-effective and customizable marketing resource for your company. Customize here and let your customers know your business has the solution to their pest problems

In this episode, Brittany talks ticks, Jim covers new research on termites and spray foam insulation, and Mike shares new information on mosquitoes. We're joined by special guest AJ Alonso of Columbus Pest Control. Listen to the episode here.

Ladder safety is a critical component to your company’s safety plan. Preventing even one fall-related injury or death is priceless. Getting great information to your team is easy. Between the Fall Protection & Ladder Safety section in our OSHA Toolbox and the great resources from the American Ladder Institute, your ladder safety program will be well on its way. Check out these resources today:

• QualityPro Ladder Safety (login required)
• Ladder Safety Month

Interested in building your marketing program but not sure where to start? Show off your accreditation by co-branding with QualityPro! Cobranding increases the profile of your brand and our accreditation. Learn more about co-branding opportunities with QualityPro in our webinar.

NPMA's Workforce Development Program helps find and educate newcomers to all the opportunities in professional pest control. Make sure you're ready by adding your web badge, located in the online toolkit. Learn more.

Recon Pest Control LLC of Tryon, NC

NPMA’s Mentor Match program is designed to help you find, connect, and share experiences with both new and established professionals from around the industry. With almost 6,000 pest management professionals in its network, you won’t have to conquer a business challenge alone.

Check out a brief video on how to get started with Mentor Match!

View our master calendar for a full list of industry events.