Our Mid-Atlantic Conference was thoroughly enjoyed by our attendees. Between the many networking opportunities, educational sessions, and engaging social events, it’s safe to say everyone had a wonderful experience.
   
The PWIPM is committed to advancing women’s careers in the pest management industry and aiding in reducing education costs. The PWIPM Council is honored to offer two Deni Naumann Women in Pest Management Empowerment Grants each year in honor of Deni Naumann who gave so much to the pest management industry. These grants include a free pass to attend the upcoming PestWorld conference.
Deadline to apply is July 31, 2022.
 Get involved in the leadership of NPMA
NPMA is committed to ensuring participation and involvement that represents all industry stakeholders. Get involved in your industry association and contribute to the strategic leadership and decision-making process of NPMA. The call for nominations for the board of directors is now open through August 31.
NPMA’s Public Policy team has been hard at work updating some of our How-To resources prior to the midterm elections and the 2023 Farm Bill. We now have three reference guides on political giving available for the 2022 Midterms:
- 2022 Personal Political Giving Guide, which is intended for those interested in giving personal contributions to state or federal candidates. This handy reference sheet lists what limits are by state and at the federal level.
- 2022 Corporate Giving Guide, which is intended for those companies interested in giving contributions to state candidates (note that corporate giving to federal candidates is prohibited.) This sheet lists a state-by-state explanation of limits on corporate contributions.
- How to Give Politically, which is a handy guide to anyone wanting to make a contribution for the first time.
These are all intended as reference guides; you should always check your state for the most up to date information. For questions, contact Michelle Moore at mmoore@pestworld.org.
When you connect with other pest management professionals from around the world, you create greater possibilities—possibilities that advance your career, grow your business, and support your customers. PestWorld 2022 brings individuals from every facet of pest management together to share tactical knowledge, hear different perspectives on business trends, learn from the latest technical research, and form strong relationships.
Learn how to give your customers that wow level of service and retain their business through these sessions.
Wednesday, October 12
4:30pm – 5:30pm
How Great Customer Service Can Revolutionize Your Organization
Marie Horner, Arrow Exterminators
Thursday, October 13
1:30pm – 2:45pm
Can You Hear Them Smile? Essential Soft Skills Every Employee in Your Organization Should Know
Tyler Oliver, ACE, Saela Pest Control
Friday, October 14
11:00am – 12:15pm
Phone Etiquette for the Text-to-Talk Generation
Julie Tesh-Clark and Billy Tesh, Pest Management Systems
1:00pm – 2:15pm
Making Lemons into Lemonade: How to Provide Sweet Customer Service to Bitter Clients
Mickey Thomas, Arrow Exterminators
2:30pm – 3:30pm
Handling Unrealistic Demands for Tough Customers
Eve Pappas, Hoffman’s Exterminating
Join us at PestWorld 2022 this October 11-14 in Boston, MA.
Connected. Inspired. Educated.
Join us in Boston, October 11-14.
 It’s with a heavy heart that we share the passing of Mike Fresvik, a valuable contributor to the pest control industry. Mike had a long and distinguished career with the Minnesota Department of Agriculture. Following this career, he dedicated 15 years of service to MPMA, making a meaningful difference in our industry. Mike is remembered for his generous nature, respect for others, friendships, and diligent work.
Ad campaigns on social media and solid content syndication strategy drives results
The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the threats posed by pests and the value of partnering with a pest control professional for their homes and businesses.
To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.
In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared their Q2 social media advertising campaigns continue to showcase impressive results. In May, the digital campaigns captured an impressive 5.5 million impressions across Facebook, YouTube and TikTok. Throughout the month, paid digital content provided targeted audiences with materials focused on timely pests, such as ticks, mosquitoes and bed bugs. Simultaneously, PPMA’s content syndication campaign amassed nearly 10.2 million impressions. Beyond impressions, these advertisements displayed a boost in other key metrics compared to April, including upwards of 62,000 clicks and a standout click-through rate of .61%.
To learn more about PPMA and its consumer programming, contact cmannes@pestworld.org.
 NPMA Members who pledge their support at the Founders Club or Patrons Club level receive increased benefits including additional complimentary job posting packages, exclusive recruitment resources, special recognition at NPMA events, and more.
Join us today!
Pest Proof Pest Management of Manassas, VA
Cr Inspection Services, Llc of Chesapeake, VA
Advanced Pest Solutions of Litchfield, ME
Bug Squashers of Maryland, LLC of Hanover, MD
Bioicare Pest Control Llc of Duluth, GA
Prime Pest Control, LLC of Stevenson, CT
Deadbug Pest Control of Red Deer AB, Canada
Vamonos Hygiene Services of Abubham, Bahrain
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WHTM
Ticks are also to blame for a rare virus that’s affecting a growing number of Americans. Among them, is a young boy from Luzerne County who is on the road to recovery weeks after a tick bit him.
Idaho Statesman
It’s peak mosquito season in the Treasure Valley. Mosquitoes can spread West Nile virus to humans and other animals.
New York Post
The spotted lanternfly is not only pervasive and invasive but deadly to plants. The plant-hopping bug pierces plants with their mouth and sucks sugary sap out of the stems, according to the Pennsylvania Department of Agriculture.
ZME Science
Scientists are now using eDNA to uncover hidden things about distant ecosystems simply by studying tea from the local grocery store.
AZ Central
Whether you’re out playing in the woods, working at home or sitting in your garden, there's a whole host of summer-loving bugs that you're likely to encounter in Arizona.
Medium
When change comes there will always be naysayers. What do we do with them? Ignore them? Fire them? Fight them? Silence them?
Triple Crown Leadership
The mavericks in your organization deserve your attention and protection even if they’re not top gun superstars. They can be the keys to fabulous success—but only if you abide by one inviolable caveat.
PestWorld Magazine
There is an increased interest around Individual Coverage Health Reimbursement Arrangements, but there are several things to consider when deciding if this is the right fit for your company as well as for your employees.
Harvard Business Review
Companies are scared of making bad hires, but as a result they have designed bloated, bureaucratic hiring processes. The treatment has become worse than the disease.
Gordon Tredgold
How can you become a more effective leader? It starts with asking the right questions about your current leadership style and effectiveness as a leader.
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