NRMCA Goes on the Road in Oregon Promotion Blitz

Five days, six seminars and 600 miles, planned and executed by Matt Wood of Ash Grove Cement along with Don Clem, PE executive director, Portland Cement Association Rocky Mountain and Northwest regions and NRMCA Senior National Resource Director Jon Hansen, was the agenda recently in Oregon.

"Matt came up with the idea and along with buy in support from the Oregon Concrete and Aggregate Producers Association's (OCAPA) Promotion Committee, led by the driving force of Michael Wagy, commercial sales manager with CalPortland Company, a week long promotion blitz on concrete overlays for streets and local roads and parking lots became the agenda," Hansen reported.

The blitz served as a launching pad for the Guide to Concrete Overlays of Asphalt Parking Lots, with an audience of well over 100 for the week that included consultants, city and county agencies, school districts, large industry, contractors, and ready mix producers. It also provided an opportunity to support the limited use overlays have had in Portland and as a way to expand their use. The tag team program presented by Clem and Hansen provided a design perspective for overlays from Clem and a construction and overlay guide perspective from Hansen. This approach proved to be a good fit for the diverse audience.