NRMCA's Greenbuild Presence Leads to Example of Full Loop Pervious Promotion

A stop at the NRMCA booth at Greenbuild 2012 by the president of a national development firm has resulted in a solid relationship with the concrete industry, reports NRMCA Senior National Resource Director Jon Hansen. The firm, located in the greater St. Louis area, specializes in inner city neighborhood rebuilding and currently has projects in over 35 cities across the U.S. A major challenge for the type of urban renewal it does is the management of stormwater. It has used pervious concrete twice, once with very good results and once with very bad results. "We know it can be done correctly by the examples of the two projects we have, we just need to learn how to have it done correctly every time," the company president said.

The company president then invited NRMCA to meet with his design and construction division in St Louis. Hansen along with Evan Bolesta of the Concrete Council of St Louis spent a morning touring sites and then meeting with 10 members of the civil and architectural teams. The end result of the meeting was that NRMCA will help to coordinate the involvement of local associations, qualified producers and contractors as the company develops projects in other cities across the U.S.

"This is a textbook example of how NRMCA can facilitate national clients to local partners and members in full loop concrete promotion" Hansen said. "This firm not only has an  interest in using pervious concrete for stormwater control, it also has a strong desire to use plain concrete drive lanes along with pervious parking areas for reduction of heat island and minimizing future maintenance cost."