NRMCA Producer Member Targets Auto Dealerships to Expand Paving Business

An Eastern U.S. NRMCA Producer member is targeting auto dealership as one area to expand its paving market business, reports NRMCA Vice President, National Resources, Jon Hansen. Located in a large metropolitan area, the producer has witnessed the surge in auto dealerships' rebuilding and upgrading, and the new "green and sustainable" focus mandated by many car manufacturers for their facilities. The producer has utilized the services of NRMCA national resource directors in coordinating a marketing approach with decision makers that include the dealership management, the architect involved in the project and general contractor. An NRMCA Design Assistance Program was prepared for a specific project to assist the producer sales team efforts.

"This is another great example of full loop promotion at work, with NRMCA bringing services to our producer members that enhance their local efforts," Hansen added.