Michigan Reaches Out to Contractors in Concrete Promotion Efforts

In order to attract the most participants, many state association hold regional meetings within their borders and many of them ask their members to bring along contractors. Some associations even have a separate contractor membership level. The bottom line is, getting contractors involved makes a difference, reports NRMCA Senior Director, National Resources, Doug O'Neill. For example, Michigan Concrete Association (MCA) Director of Engineering Heather Smith recently invited O'Neill to attend one of her MCA's regional meeting which included members and contractors. O'Neill shared with them what resources are available from NRMCA, including the Design Assistance Program (DAP) and the Jointing Plan Assistance Program (JPAP).

"Not only was it great to see contractors in attendance, but the MCA really puts a lot of effort into providing its members with valuable resources" O’Neill said. "It has put together fliers on just about every aspect of concrete promotion." One piece that really stands out is a half page flier aimed at auto dealerships, showing some very nice pictures and touting the benefits of concrete from an aesthetic perspective. O’Neill reports that thanks to MCA’s involvement, a contractor approached him afterward and made mention of a very large project he was hoping to flip to concrete. This contractor was initially unaware of NRMCA’s DAP program, but has since submitted it for DAP assistance. Once completed, this contractor hopes to take advantage of both NRMCA’s and MCA’s expertise to help this project go concrete.

For more information contact Doug O’Neill at doneill@nrmca.org.