NRMCA Producer Member Shares Marketing Tips for Roller Compacted Concrete

During last month's ConcreteWorks event in Indianapolis, Theron Tobolski with NRMCA Producer member Prairie Materials in Bridgeview, IL, shared his "boots on the ground" experience in bringing Roller Compacted Concrete (RCC) to a region of the country that historically was not familiar the product or its installation. "His unique insight from a ready mix producer's perspective was a real eye opener for everyone in the audience," reports NRMCA Vice President, National Resources, Jon Hansen. "Theron dispelled many of the myths about RCC, both from a production and construction point of view, and shared how producing the material for contractors from central mix plants could prove to be very profitable for ready mix producers. As a side benefit, many of the ideas Theron presented will work to sell other ready mix products, not just RCC."

Tobolski's previous position was as a product manager in Prairie’s ready mix sales division; he was instrumental in converting traditional asphalt markets to RCC, including a number of local and state agencies, Hansen said. In August he was promoted to the position of lands manager for Prairie Aggregates, but will continue to work from the Bridgeview location.