Producer Member Offers Textbook Case on Parking Lot Promotion

J.G. MaClellan Concrete Sales Manager Rick Lee recently succeeded in convincing an owner of a local auto repair shop to go with concrete for his parking area, reports NRMCA Senior Director, National Resources, Doug O’Neill. Lee asked the all-important question, "What about your parking lot?" which got the ball rolling for converting this project. He then worked several key aspects of the owners interests, including the fact that he was a site contractor, which gave him an insight of the true costs of both asphalt and concrete. The owner was also very particular about the look of his facility, caring about aesthetics and cleanliness.

"What makes this such a great story is the fact that Rick was able to develop a relationship with the owner, learn what was important to him and then offered a solution that made sense to him," O’Neill said. "But he didn’t just leave it there, he then set up a meeting with a contractor, S&S Concrete, that could do the work and together they walked the owner through exactly how they were going to construct the parking lot, leaving nothing to chance. This was a textbook case of how to promote and deliver a concrete parking lot."