Variety of Topics to be Featured During "What Works" Session at ConcreteWorks

Each year at ConcreteWorks, the promotion staff invites industry promotion partners to share their ideas and concepts of "What Works" for them in their regions. "It’s always a fast-paced, interesting session that provides promoters a glimpse into what’s working for other promoters out in the marketplace," said NRMCA Senior Director, Local Paving, Doug O’Neill. Similar to a TED Talk, each speaker at "What Works" is given just a few minutes to share a particular promotional effort which in some cases has inspired other promoters to duplicate the endeavor in their home region. "Why re-invent the wheel, when someone has already thought out the details of a particular promotion campaign." O’Neill said.

This year’s lineup includes Dan Degraaf with the Michigan Concrete Association speaking on an unconventional approach to workforce development; Finley Messick and Brett Ruffing with the Kentucky Ready-Mixed Concrete Association who will share details of their aggressive marketing and advertising campaign entitled "Concrete Lasts a Lifetime"; Tom Evans with the Maryland Ready Mix Concrete Association who will showcase his efforts with "Pervious Palooza," a pervious educational demonstration; Dave Gray with GCC will be offering insight into how it produced a video on concrete overlays that can be seen here and Jim Mack with CEMEX will share an Excel worksheet that allows engineers and promoters to show the impact that material inflation has on a LCCA and how to account for them using the procedures developed at MIT. And that’s not all!

Make sure you attend this year’s "What Works" session at ConcreteWorks, Monday, September 21, at 7:30 a.m. For more information, contact Doug O’Neill at doneill@nrmca.org.