NRMCA Offers New Promotion Training Program
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Following on the success of the very popular Concrete Parking Lots Boot Camp, NRMCA is pleased to introduce Promotion Training for Concrete Professionals. This day-long program focuses on the basics of promotion to help local promotion teams develop their own plans, as well as coordinate with NRMCA's national promotional efforts such as the "Build With Strength" initiative. The program is targeted toward NRMCA state affiliates and promotion-oriented member companies.
"Promotion Training for Concrete Professionals provides a foundation for attendees to develop their promotional goals and develop accountability systems to help track their stated goals," says NRMCA Senior Director, Local Paving, Phil Kresge.
There is an optional half-day of training provided by members of NRMCA’s Local Paving Division or Structures and Sustainability Division. These sessions provide more technical knowledge specific to the promotion of concrete versus competitive products. "Additionally, these half-day sessions address the many benefits of concrete over other construction materials and assist attendees in preparing their elevator speech," adds Kresge.
For more information, or to schedule a training program, contact Phil Kresge at pkresge@nrmca.org.
