NRMCA Paving Team Announces Seminar Topics for ConcreteWorks

The Local Paving Division of NRMCA is pleased to announce the seminar topics for the Paving Promotion Track at the upcoming ConcreteWorks 2016 Conference at the Gaylord Opryland Resort and Convention Center in Nashville, TN. "This year’s seminars offer a variety of topics," says NRMCA Senior Vice President, Local Paving Division Head, Brian Killingsworth. "With a good mix of technical, business and promotional sessions, attendees will surely leave better prepared than ever to grow the concrete pavement market."

The Importance of a Good Paving Foundation: Properly characterizing the foundation under a new concrete pavement or an overlay is important and can affect pavement construction, costs and long-term performance. This session will provide an introduction into very basic soil and base characterization for both new pavements and overlays, and will provide promoters with the proper technical jargon to be able to speak confidently with the design community. The two-part seminar will be held Monday, September 19. from 2 – 3 and again from 3:15 – 4:15 p.m.

Can I Produce Roller-Compacted Concrete? What a Ready Mix Producer Needs to Know to Get Into the Game: This session will focus on the options available to the ready mix producer to produce RCC and deliver to the project. Additionally, partnering with contractors and the advantages/disadvantages to the producer with purchasing their own paving equipment will be discussed. The two-hour presentation will be split into two sessions on Tuesday, September 20, at 10 and 11:15 a.m.

Engaging Contractors to Promote and Sell Concrete Pavement and Overlays: Recent efforts to work with contractors early in the promotion and selling of concrete parking lots are showing dividends. In fact, much of the success of NRMCA’s Concrete Parking Lot Boot Camp has relied on the involvement of proactive concrete contractors. This session, being held Tuesday, September 20, at 10 a.m., will discuss the current efforts, offer project case studies of early contractor engagement and discuss how members can work with contractors more effectively in sales and promotion.

What Works in Concrete Promotion: Always a crowd favorite, this informative session features a series of rapid-fire, 5-10 minute "walk-through" presentations describing eye-opening concrete promotion successes. Attendees will leave with new ideas and strategies for delivering concrete projects. The session will be held Monday, September 19, at 3:15 p.m.