Concrete Advancement Foundation Launches Recruitment Effort Aimed at Skateboarders; Webinar Scheduled for April 18
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The Concrete Advancement Foundation has launched a targeted recruitment strategy, connecting members of the skateboarding community to careers in the concrete supply and concrete construction industries. The program, called Skate4Concrete, was developed by Project Cornerstone with funding from the Concrete Advancement Foundation. It consists of recruitment videos featuring skaters, skatepark construction and career opportunities in concrete, filmed in cooperation with 900 Films, the production company owned by skateboarding icon Tony Hawk. It also boasts a website to connect skaters to career opportunities, a social media campaign and a high school-level technical concrete certification program.
Companies, individuals, school representatives and other interested parties are invited to a webinar scheduled for Tuesday, April 18, at noon Eastern time, 9 a.m. Pacific time, to learn more about the Skate4Concrete program and how it can be used.
