Concrete Enters the World of South African Fashion

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Say what? Meet Suzaan Heyns who, in collaboration with Pretoria Portland Cement (PPC), has incorporated concrete into the production of her 2012 Spring/Summer Collection, launched at her show at the Crowne Plaza, Rosebank, Joburg. Inspired by sculpture, Heyns has illustrated the journey of cement from powder to a dream realised and has called it, "Reimagine Concrete". By combining her love of art and architecture, Heyns created the collection to "feminise" concrete. And here's another phrase you don't come across every day: "Fabrics dipped into a concrete mixture."

Source: An April 4 posting on Bizcommunity.com: read more.