The new homes in the Turtle Creek subdivision in Gulfport, MS, are being aggressively promoted as built with "poured 5,000-psi concrete and polystyrene to produce buildings capable of withstanding Category 5 hurricane winds." The many benefits of concrete construction, including termite resistance, allergy avoidance, quietness and low utility, maintenance and insurance expenses, are explained as well, but the builder’s Web site for the new homes on the hurricane-prone Gulf Coast focuses on the disaster resistance of the subdivision as the key benefit.
This approach to new home construction and marketing may be an influential example for the many other parts of country where concrete construction can provide disaster resistance for new homeowners who are seeking safety and peace of mind.
You can view the Turtle Creek Web site at www.turtlecreeksubdivision.com.
National Ready Mixed Concrete Association