With Florida’s building industry all but shut down, the leadership of the Florida Concrete & Products Association determined it was critically important to open up new markets and therefore set in motion efforts to win market share for concrete mainline paving and streets and local roads. This new campaign resulted in some successes, some shortcomings and a great deal of learning on how to advocate effectively. To assist others in developing effective streets and roads advocacy where there is little existing market share, Tim Kuebler of Titan America has set down theses eight rules. Click here to download the 6-page PDF version of this document.