NRMCA recently participated as one of the over 1,000 exhibitors at the Greenbuild 2012 Expo in San Francisco. Hosted by the U.S. Green Building Council (USGBC), the Greenbuild Convention was attended by over 30,000 green building professionals. NRMCA’s message was two-fold: focusing on concrete’s role in both sustainability and sustainable development. Senior Director of Sustainability, Codes and Standards, Tien Peng attended several of the educational seminars and networked with his fellow sustainability experts, letting them know of the concrete industry’s many sustainability initiatives.

Senior Director of National Resources Phil Kresge reports that there was considerable interest in how concrete can help with sustainable development. "Many of the visitors to the NRMCA booth wanted to know more about heat island mitigation, resilient construction and, of course, pervious concrete," says Kresge. "After answering their questions, we directed them to www.greenconcrete.info for more information." Kresge was joined at the booth by Senior Director of National Resources Jon Hansen, as well as by volunteers Paulette Salisbury, CA/NV Cement Council, and Matt Wood, Ash Grove Cement Co. Leads collected at the booth will be shared with the appropriate NRMCA state affiliate partners for followup.

The annual Greenbuild International Conference and Expo was launched in 2002 as the world's largest conference and expo dedicated to green building. Thousands of building professionals from all over the world participate in three days of outstanding educational sessions, renowned speakers, green building tours, special seminars and networking events. Greenbuild 2013 will be held November 20-22 in Philadelphia.