NRMCA will host a Tuesday, April 23, Webinar that supports executives who are strategically and financially evaluating Customer Relationship Management (CRM) systems to support their companies' sales efforts. Just selecting a CRM system and filling the preset fields will not produce the potential benefits a producer requires. The trick is to "do it right" from the get-go. In this Webinar, facilitator Tim McMahon discusses how to evaluate, select, build, implement and have sales staff use the system to increase sales.