NRMCA Senior National Resource Director Phil Kresge recently met with members of the Maryland Ready Mix Concrete Association’s Pavement Promotion Committee to discuss NRMCA’s Full-Loop Promotion (FLP) program. Kresge’s presentation explained the concept of Full-Loop Promotion and identified the roles that NRMCA and MRMCA members would play. The meeting was organized by MRMCA Executive Director Tom Evans. "I see FLP as the next generation of the Concrete Challenge," said Evans. "It is a challenge that will profit anyone who accepts it."

The concept of FLP calls for NRMCA’s national resource directors to collaborate with local promoters in developing supportive relationships with regional and local consultants in order to win projects. "FLP is not that different from what we’ve been doing for years," said Kresge. "The only difference is that FLP provides a vehicle and road map for the local promoter to make calls and report progress. The real goal is to get the local concrete industry players involved." 

"We are trying to increase the number of promotion calls and FLP streamlines the cold-call process to make promotion a bit less stressful," Evans added. "Additionally, through FLP we are educating the design and construction community and that provides us a better chance to get product on the ground. Ultimately, we have to get more people making more calls. Hopefully, FLP is the ‘A-Ha’ moment for our members."