Looking for something to jump start your promotion efforts? Maybe you need that special "door opener" that will get you some face time with your local engineers. Look no further than the NRMCA’s Specifier Webinars. "One NRMCA member recently converted over 1 million square feet of parking lot through his local promotion efforts," reports NRMCA Senior National Resource Director Phil Kresge. "And part of the preparation of his sales team included the NRMCA Webinars."

This "live" Webinar series is presented in a convenient and effective online format. Presenters are Concrete Resource Team members, each with a very strong knowledge of concrete and an average of more than 20 years of construction industry experience. They also have direct access to an extensive network of technical experts that can be tapped to answer questions that might arise during Webinars or follow-up discussions. Each Webinars qualifies for continuing education credits through the American Institute of Architects (AIA) or for Professional Development Hours (PDH) for engineers.

Although there is typically a minimal registration fee associated with each Webinar, NRMCA members and partners can register for free by entering "nrmcaspecifier" on the registration form. Upcoming Webinars include: Designing and Specifying Pervious Concrete (Parts 1 and 2), December 23 and 30; Introduction to Concrete Pavement Analyst on January 6 and The Quantifiable Advantages of Concrete Parking Lots, January 13. Each of these Webinars begins at 11 a.m. Eastern time.