It is widely accepted that concrete pavement represents a minimal percentage of the total parking lot market segment. "Much of NRMCA’s effort is focused on parking lot promotion," notes NRMCA Senior National Resource Director Phil Kresge. "We have developed numerous tools to support our members’ sales teams within their local markets."

"Concrete parking lot construction, both new projects and overlaying existing asphalt lots, represents the largest immediate results' opportunity for increasing concrete production," adds Vice President, National Resources, Jon Hansen. "But it seems that many frontline sales people within ready mix producer companies do not know how to prospect, prepare a bid proposal, handle objections or close the deal."

To address this need, NRMCA has developed "Selling Concrete Parking Lots Boot Camp" - a focused course designed to get your frontline salespeople up to speed quickly so they can start getting immediate results. Selling Concrete Parking Lots Boot Camp is a 10-hour, hands-on program that will train sales people on:

•How to use NRMCA tools such as Design Assistance Program (DAP) and Concrete Pavement Analyst (CPA) in their sales calls.

•Partnering with a contractor to pursue new business.

•Prospecting for new business using simple, fast methods.

The course is provided by NRMCA to members and contractors in-house at actual cost. This is not a general sales course presented by outsiders to the concrete industry, but a detailed, focused plan for your company to expand its parking lot paving market. It is taught by Hansen and Kresge who together have more than 50 years of construction promotion and sales experience.