The newly created NRMCA State Affiliate Promoter of the Year Award was presented to Finley Messick, executive director of the Kentucky Ready-Mixed Concrete Association (KRMCA), during the recent  NRMCA Convention in Las Vegas. As an outstanding concrete promoter within his state and an excellent collaborator with other concrete organizations, Finley is a great example of concrete promotion leadership in action. A key to Finley’s success is that he sees promotion not as marketing, but education, based on his expectation that if decision-makers and designers have the right tools and knowledge, you can expect favorable results in the long run.

Under Finley’s leadership, KRMCA has made remarkable strides in recent years by integrating itself into the sustainable construction movement in Kentucky, including very active participation in the state chapter of USGBC and in promotion of ICFs. Among many notable achievements,  the majority of Kentucky’s schools are now using ICF wall systems. In another investment of effort that will return great dividends in the long run, KRMCA is now assisting in teaching engineering classes at the University of Kentucky, the University of Louisville, Western Kentucky University and also a course at the University of Kentucky ‘s School of Landscape Architecture.

Finley’s selfless leadership, passion for concrete and affinity for working with partners has enabled KRMCA to become a model for state ready mixed concrete association promotion. As such, Finley Messick is an ideal recipient for NRMCA’s first State Affiliate Promoter of the Year Award.

For more information, contact Glenn Ochsenreiter at glenn@nrmca.org.