Georgia Concrete & Products Association (GCPA) has recently revamped a promotion committee focused on flowable fill, concrete parking lots, pervious concrete and intersections, reports NRMCA Vice President, National Resources, Amy Miller. In an effort to catapult the initial efforts, Promotion Committee lead Ryan Chandler, vice president/general manager of Cemex, in conjunction with GCPA Executive Director Jimmy Cotty and Elizabeth Harwood, manager of marketing & member services, GCPA, held a training session on the four subject matters to prepare the sales group to begin the process. Miller spoke on how to offer compelling arguments to focus audiences on concrete parking lots, intersections and pervious concrete. The room was filled with industry representatives; collectively, the group is excited to be initiating new efforts in this market, Miller said.

"While it’s important for those representing our industry to understand the technical nature of our products, it is just important to train them on delivering an effective message in order to enact change," Miller noted. "Depending on the target, the impetus for change varies. People are resistant to change and we must present evidence that choosing concrete is in their best interest."

For more information, contact Amy Miller at amiller@nrmca.org.